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Ace Apparel Company
Your Privacy

PRIVACY POLICY

What information we collect, how we use it, and your choices.

Last updated: July 2026

This Privacy Policy describes how Ace Apparel Company and Ace Digital Media Group collect, use, and share information when you use this website. By using this site, you agree to the practices described in this policy. If you do not agree, do not use this site.

Information We Collect

We collect information you provide directly — such as your name and email address when you submit a contact form or sign up for our newsletter. We also collect information automatically when you use the site, including your IP address, browser type, pages visited, time spent on pages, and referring URLs. This information is collected through server logs and analytics tools.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate the site, analyze traffic, and serve relevant content. Some cookies are necessary for the site to function. Others are used for analytics and advertising. You can control cookies through your browser settings. Disabling certain cookies may affect site functionality. We display a cookie consent notice when you first visit the site.

Affiliate Links and Third-Party Retailers

This site contains affiliate links to third-party retailers. When you click an affiliate link, the retailer may set cookies on your device to track the referral. Those cookies are governed by the retailer's privacy policy, not ours. We do not control what information third-party retailers collect when you visit their sites. We encourage you to review the privacy policy of any retailer before making a purchase.

Analytics

We use analytics services to understand how visitors use this site. These services collect information about your visit — pages viewed, time on site, device type, and general location — and provide us with aggregated reports. Analytics data is used to improve the site and its content. We do not sell analytics data to third parties.

Email and Newsletter

If you subscribe to our newsletter or submit a contact form, we collect your email address and any other information you provide. We use this information to send you the content you requested and to respond to your inquiries. We do not sell email addresses. You can unsubscribe from our newsletter at any time using the unsubscribe link in any email we send.

How We Use Information

We use the information we collect to operate and improve the site, respond to inquiries, send newsletters to subscribers, analyze traffic and usage patterns, and comply with legal obligations. We do not use your information to make automated decisions that have legal or similarly significant effects on you.

Information Sharing

We do not sell your personal information. We share information with service providers who help us operate the site — hosting providers, analytics services, email platforms — under agreements that restrict how they can use that information. We may share information when required by law or to protect the rights and safety of our users and the public.

Data Retention

We retain contact form submissions and newsletter subscriber information for as long as necessary to fulfill the purpose for which it was collected, or as required by law. Analytics data is retained according to the retention settings of the analytics service we use. You may request deletion of your personal information by contacting us.

Your Choices

You can control cookies through your browser settings. You can unsubscribe from our newsletter at any time. You can request access to, correction of, or deletion of personal information we hold about you by contacting us. We will respond to verifiable requests within a reasonable time.

Children

This site is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, contact us and we will delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the 'Last updated' date at the top of this page. Continued use of the site after a policy update constitutes acceptance of the updated policy.

Contact

If you have questions about this Privacy Policy or our data practices, contact us through our contact page or by telephone at (512) 764-5159. Ace Apparel Company is a property of Ace Digital Media Group, Austin, Texas.